Pro-Act by VTC
A new specialized service brand is raised under the name of VTC
Brand Concept and Narrative
Brand Identity and Visual System
Brand Book
Brand Guideline
Brand Engagement
Project lead ——
Brand Union (Hong Kong)
It was a strategic brand development for VTC to achieve their next ambition in the area of vocational training, as they are always thinking ahead to accomplish their mission in order to provide a better solution for the individuals and the industries.
/ Visiting VTC Kwai Chung complex; the provisional name and logotype of VTC’s technical training services
/ Development Centre’s existing website, and leaflets (Automobile and Electrical)
Training and development are the elemental commitments of VTC group, most of their specialized centres are well developed, and gained lots of irreplaceable experience and perspective, which are their significant resources and yet their essential brand equities.
/ Acronyms for the training centres
VTC consequently decided to maximize their brand value by united their centres to turn them into a new specialized brand, Pro-Act by VTC.
/ Brand attributes of VTC’s new service brand — Pro-Act by VTC, as well as their new brand positioning
/ Pro-Act’s motivated brand strapline
By the new geometric brand identity with a more straightforward naming system, the confusion over the communication in the past has mostly avoided.
/ Tightening the type tracking in order to strengthen the new centre logo lock-ups
In fact, the consistency of the new centre logo lock-ups are also helped to increase the entire brand recognition of Pro-Act by VTC.
And besides, each centre has their own distinctive pattern and colour to distinguish between the centres, while they are utilizing the same brand visual system and the branding design elements.
/ Demonstrating the design usage of Pro-Act’s brand identity and their new brand visual system
This proactive move has led VTC group to the way of building a new remarkable education brand within the region, and hence to have a more complete mastery of vocational training.
/ Pro-Act’s brand book, and a series of their brand engagement workshops
In addition, to reflect the brand uniqueness of Pro-Act by VTC, the centres joined forces to optimize their specialized services not only for the community, but also for other VTC’s members.
/ Some visuals shown here are for design reference only, the image rights belong to the corresponding sources
