IVE
Reinventing IVE’s attributes and their personality
Brand Architecture
Brand Visual System
Brand and Design Management
Brand Guideline
Brand Engagement
Project lead ——
Brand Union (Hong Kong)
Hong Kong Institute of Vocational Education (IVE) is the most successful and renowned member institution among VTC group.
After almost a decade development since they were established in 1999, IVE decided to shift their brand strategy from the “campus-led” model to “discipline-led”, this significant move had provided a good opportunity for us to review their current brand structure, and ultimately reinvent IVE.
We took up this great challenge to rebuild IVE’s information hierarchy of the brand communications in order to reinvigorate their brand personality, and to bring it to life through a relevant and agile brand visual system.
/ Visual audit (an essential and a constituent part of IVE’s brand architecture rebuilding)
/ Current discipline’s communications; the new information hierarchy for IVE
However, the new system has to coordinate with VTC’s entire brand endorsement system, in consequence, a set of two design systems — Cohesion and Interaction were created for IVE, and they are specifically for corporate and marketing communication respectively.
In addition, each discipline has their own designated colour, along with the new information hierarchy, they can now be able to better express themselves and communicate more effectively.
/ IVE’s 8 major disciplines (2008)
/ Some visuals shown here are for design reference only, the image rights belong to the corresponding sources
