We’re an ingenious
branding design consultant

This is Finch Atelier

A new form of branding design studio based in Hong Kong, with a small ambition to the world and a big enthusiasm inside our world. Branding is telling a story, the most successful brands have always had their very own stories, these are great assets of the brand, make them special, important and meaningful in the market. This is the way we help our clients to compose their brand stories and to discover their latent personality in order to impress the outer world.

After all, there is no great brand unless you have a good intent and purpose, and here is where your story begins.

Logic needs magic

We have gained plenty of valuable perspectives on branding design since our inception more than 2 decades ago. The challenges per se are always about finding the right balance of strategy and creativity, and to levelling the sense and sensibility of the brand.

In fact, we see Branding is making a change, to pursuit a better one. Sometime the most powerful branding designs are surprisingly very simple and obvious, to a certain extent, this is a perfect blend of logic and magic. The beauty of those design solutions are considerably relevant and applicable to the brand, they have indeed projected a new brand perspective.

We go along with you

Our branding design strategy is a journey to go along with our clients, it is a four-phase brand building process. Every phase has its own specific purpose, and these phases are interconnected and coherently developed. Most of our clients are really appreciated the entire brand development process, and we had found some great ideas together with them when we walked through this exciting journey.

We don’t see it as a rigid procedure, but rather an agile, flexible and full of possibilities way of building the compelling brands. We believe Branding is revealing a journey, to experience how the next great brands are born.

A beautiful winding-road

A brand itself is greater than the sum of its parts, whether it be a brand personality or a branded product or service. We imagine Branding is searching a polestar, showing the right way the brand has to follow, but most likely it would be a winding-road. In fact, this is a necessary process every brand needs to get used to, and lives with it.

That is to say, there are no preset branding formulas or shortcuts. Although the outcomes of every successful brand are somewhat akin, but how they got there were rather different, and indeed distinctive.

It is nevertheless worth to go and find your own route, this is a journey not like the others, enjoy every brand building moment.

Team up with the ingenuities

Our team always say Branding is achieving a dream, that is why we came together, making it happen. We actually are a team of transdisciplinary professionals, more accurately, we are a group of brand and design enthusiasts, with varied expertise.

We treat our clients and co-working partners as our design alliances, we work together to make brands alive. There are no solo fighters anymore especially in the world of branding, the only successful practice of today is to collaborate creatively in order to gain widest perspectives from the co-creating processes, and to make ideas happen sparklingly.

In short, we can help to make brands come true.

You’re more than welcome

One of our brand attribute is agility, we don’t usually stay in one office but rather meet with our design alliances, to work closely with them. This is a better way we have experienced so many times, which is far more engaged, productive, interesting, inspiring and lively.

We are indeed happy to share our branding design experiences to anyone who value brand’s values, and we are always open to any new opportunities. If you like to know more about our story, and our thoughts of branding and design, you can reach us at the follow email.

Here we go.